by Shale Fri Feb 10, 2012 11:16 am
I usually don't follow the Box Office results but like the Stock Market numbers, they are an indicator of movie popularity. Here is the report for Chronicle's opening weekend - against the other two movies opening that weekend, which I also saw. Box Office Mojo
'Chronicle' Barely Overpowers 'Woman in Black'by Ray Subers
February 5, 2012
Even with most people distracted by the Giants or Patriots or whatever elaborate gameday dish they had been working on, this weekend still marked the first time in history that two movies opened above $20 million against the Super Bowl.
Based on studio estimates,
Chronicle held off
The Woman in Black to take the top spot this weekend, though Daniel Radcliffe's first post-Potter outing was impressive in its own right. The weekend's other opener,
Big Miracle, was a tad disappointing, but it still finished in line with modest expectations. Total box office came in at over $115 million, which is a 32 percent improvement from Super Bowl 2011.
Chronicle debuted to $22 million, which is the fourth-highest Super Bowl debut ever and second-best among movies targeting at men behind Taken ($24.7 million).
...
Chronicle is the latest example of the economic viability of the found footage genre—the movie nearly doubled its production budget ($12 million) through its first three days. According to distributor 20th Century Fox,
Chronicle's audience was 55 percent male and 61 percent under the age of 25. Overall, it received a "B" CinemaScore, and that improved to a "B+" among the under-25 crowd.
Chronicle and
The Woman in Black both managed to attract the under 25 crowd in large numbers (61 percent and 57 percent, respectively). While this audience has been a bit absent as of late, these numbers shouldn't be misinterpreted as some sort of return of the youth to movie theaters.
Chronicle's main characters are all high-school students, and the "what if" premise was obviously relatable to younger audiences. ...
http://boxofficemojo.com/news/?id=3363&p=.htm
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