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    Losses at Oprah Winfrey's OWN reportedly approach $330M

    Chris
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    News Losses at Oprah Winfrey's OWN reportedly approach $330M

    Post by Chris Mon May 07, 2012 2:55 pm

    http://www.foxnews.com/entertainment/2012/05/07/losses-at-oprah-winfrey-own-reportedly-approach-330m/

    Losses at Oprah Winfrey's OWN reportedly approach $330M

    Published May 07, 2012
    New York Post

    Losses at Oprah Winfrey's OWN reportedly approach $330M Oprah
    Oprah Winfrey attends a panel during the Oprah Winfrey
    Network (OWN) Television Critics Association winter press tour in
    Pasadena, California January 6, 2011. REUTERS/Mario Anzuoni (UNITED
    STATES - Tags: ENTERTAINMENT) (Reuters)

    LOS ANGELES – The losses at Oprah Winfrey's stumbling cable channel are approaching a staggering $330 million, according to a report.
    And now industry insiders are predicting that the Oprah Winfrey Network (OWN) will not be able to survive another year if it does not find a hit show and make a dramatic turnaround.

    Discovery, which partnered 50-50 with Winfrey to launch the network and has been underwriting its costs, has invested nearly $600 million in it since 2008, according to a report in Businessweek magazine over the weekend.

    But since it started on the air in January 2011, "OWN may have lost as much as $330 million," it reported.
    The magazine quotes one Wall Street media analyst calling the channel the most "successful failure in television today."
    David Zaslav, Discovery Communications' CEO who talked Winfrey into the idea of OWN, is famously impatient with money-losing operations within his company.

    He closed a channel Discovery operated with The New York Times in 2008 and killed Planet Green, an eco channel, just last month.
    "I really can't see Zaslav losing this kind of money for much longer," one longtime business associate said last week.
    Though Winfrey herself has relatively little money invested in the channel, her image as the most successful TV star of her generation is on the line.

    Emails to OWN and Oprah's production company, Harpo, were not returned Sunday.
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    News Re: Losses at Oprah Winfrey's OWN reportedly approach $330M

    Post by RedBedroom Mon May 07, 2012 10:07 pm

    Honestly, this surprises me. I thought for sure she and those partnered with her would make OWN a huge success. It will be an interesting media marketing topic for years to come if it fails after one year.
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    News Re: Losses at Oprah Winfrey's OWN reportedly approach $330M

    Post by Nystyle709 Tue May 08, 2012 12:18 am

    Not like she can't cover it.
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    News Re: Losses at Oprah Winfrey's OWN reportedly approach $330M

    Post by Marc™ Tue May 08, 2012 12:34 am

    It's a pointless network anyway. The whole thing is modeled after her old talk show. "A better you" lifestyle-type shit. Nobody wants to see 24 hrs. of that.
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    News Re: Losses at Oprah Winfrey's OWN reportedly approach $330M

    Post by ph balanced Tue May 08, 2012 12:58 am

    330 Million USD? Chump change, says Oprah

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