http://articles.nydailynews.com/2012-05-21/news/31804321_1_gender-specific-products-male-consumers-flavors
Ruffles launches 'Utimate' chips for men
Monday, May 21, 2012
It's being pitched as ‘man chips,' made to satisfy the red-blooded appetite of the stereotypical male.
In a sign of an increasingly growing trend in which brands are coming out with gender-specific products, Ruffles has launched its ‘Ultimate Chips & Dips' targeted specifically for men.
Ridges are twice the size and depth of the ridges in their original Ruffles Potato Chips, and come in flavors like Sweet & Smokin' BBQ and Kickin' Jalapeno Ranch.
Dips flavors include Beef N' Cheese and Smokehouse Bacon, both of which are laden with chunks of real bacon and cheese.
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