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This was on my MSN screen tonight.
Scoring the Predictions From AT&T's 1993 Commercials
In
1993, AT&T aired a series of commercials promising technological
advances that would change the way we lived. They claimed we would soon
be able to drive through toll booths without stopping to deposit
change. We would be able to read books on screens. We would be able to
take a music history course on the computer or something. They were
mostly right.
Not entirely, of course. And they weren't involved in most of these
technologies - they built a lot of prototypes, but it took startups,
tech giants and others to make them public.
But 1993 was the same year Michael Jackson turned into Elizabeth Taylor from a pile of dust, so you can't blame AT&T for being, at the very least, culturally ambitious.
The clip circles around the net every few months, because the ad keeps
getting less and less futuristic. It's surging again now, when we've
gone way beyond "tucking your baby in from a phone booth" to "tucking
your baby in from anywhere with a cell signal and an iPhone."
Check out the string of commercials (voiced by Tom Selleck!) in which
AT&T promises to usher in sweeping change, and our chart that
checks off where AT&T checked out.
Scoring the Predictions From AT&T's 1993 Commercials
In1993, AT&T aired a series of commercials promising technological
advances that would change the way we lived. They claimed we would soon
be able to drive through toll booths without stopping to deposit
change. We would be able to read books on screens. We would be able to
take a music history course on the computer or something. They were
mostly right.
Not entirely, of course. And they weren't involved in most of these
technologies - they built a lot of prototypes, but it took startups,
tech giants and others to make them public.
But 1993 was the same year Michael Jackson turned into Elizabeth Taylor from a pile of dust, so you can't blame AT&T for being, at the very least, culturally ambitious.
The clip circles around the net every few months, because the ad keeps
getting less and less futuristic. It's surging again now, when we've
gone way beyond "tucking your baby in from a phone booth" to "tucking
your baby in from anywhere with a cell signal and an iPhone."
Check out the string of commercials (voiced by Tom Selleck!) in which
AT&T promises to usher in sweeping change, and our chart that
checks off where AT&T checked out.
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