If this isn't ironic...

The Segway has been around for years now and is synonymous with geeky transportation for those with pockets deep enough to buy their own. The owner of the Segway company, Jimi Heselden, tragically died while ridging one of his company's X2 scooters. Segway was acquired by a company that was backed by the multi-millionaire businessman.

The Telegraph reports that a passer-by discovered the body of Heselden alongside the Segway scooter in the Boston Spa area of North Yorkshire. Apparently, the man was touring his estate on the X2, an off-road version of the Segway, and died when he rode the scooter off a cliff.

A West Yorkshire police spokesperson said, "Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above. A Segway-style vehicle was recovered. He was pronounced dead at the scene. At this time we do not believe the death to be suspicious."

Heselden was reportedly worth about £166M ($262M USD). He made his fortune in defense contracting by inventing and selling a wire cage system that acts as a barrier to bullets and other weapons. The company is called HESCO Bastions and Heselden formed the company with severance pay after being laid off from his job as a miner.

The Segway X2 was unveiled in August of 2006 -- it has larger knobby tires, and looks much like the standard Segway scooter. In 2006, Segway issued a recall on 23,500 of its scooters after a software glitch was making the scooters suddenly go into reverse. The software glitch reportedly caused at least six known injuries. It is unknown what exactly contributed to Heselden's accident.

The thing that's been going through my mind all day is WHY in the hell would you ride ANYTHING towards a cliff, especially one of those damn segway things?

I know, right? I read this first and had to Google it to make sure it was true. f'ed up