by Lynette Rice




Image Credit: Everett Collection; Mathew Imaging/FilmMagic.com


Hoover stood up with irate fans today by announcing that it will yank advertising from ABC in light of the net’s decision to cancel All My Children and One Life to Live. On the vacuum company’s Facebook page,
vice president of marketing Brian Kirkendall said “we hear you loud and
clear” and plans to discontinue advertising with ABC this Friday.
“We’re making every attempt to pull our spots from these programs
sooner,” Kirkendall said. “Because we feel that’s not enough, we also
want to help get your voice heard with ABC. So, we’ve set up a special
email address, SaveTheSoaps@Hoover.com, to help pull together the mass
emotional outpouring of support for our beloved ABC soaps and get it to
our contacts at ABC. Please, send your emails to us at
SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to
ABC.”
A sponsor launching a save our show campaign? That’s pretty unique (though Subway jumped on the Save Chuck
bandwagon with its finale and footlong campaign). And it certainly
makes for good PR, though all it will do is back up ABC’s claim that
there’s no money in airing soaps. The enormous costs of maintaining old
(and many think outdated) daytime sudsers was the primary reason behind
the network’s decision to yank the two shows. One less advertiser will
only bolster the net’s decision, though it should certainly help
Hoover collect a few more friends on Facebook!
No word from ABC, for now. Meanwhile, passionate fans have not given up hope. Petition, anyone?

Good for Hoover! I want to see ABC plummet in ratings for all of their shows. When GH let Chad Brannon go, their ratings went from 3.5 his final week to 2.9 the week after he was gone. At the time, it was their lowest rating ever. I want to see ABC at the bottom of the ratings and for this to REALLY hurt them. I hope both shows they're replacing the soaps with are HUGE failures.

I don't need a new vacuum cleaner right now, but I'll give serious thought to a Hoover when I do need one. If they're support us like this, I can certainly look into their product when I need a new vacuum cleaner.

TSJFan4Ever wrote:

Good for Hoover! I want to see ABC plummet in ratings for all of their shows. When GH let Chad Brannon go, their ratings went from 3.5 his final week to 2.9 the week after he was gone. At the time, it was their lowest rating ever. I want to see ABC at the bottom of the ratings and for this to REALLY hurt them. I hope both shows they're replacing the soaps with are HUGE failures.

I don't need a new vacuum cleaner right now, but I'll give serious thought to a Hoover when I do need one. If they're support us like this, I can certainly look into their product when I need a new vacuum cleaner.

Funny thing is that I do have a Hoover vac, have had it for years and it works great!

They are putting more cooking shows in the soaps place,as if we need any more

I guess ABC is too stupid to realize we have cooking shows on something called THE FOOD CHANNEL. If I want a cooking show, that's where I turn. ABC is giving me more reason to tune out. If the soaps go, there really won't be much reason for me to watch ABC.