Ratings

Friday, July 23, 2010 4:18 PM ET | By Xavier Toups from

(SoapOperaNetwork.com) -- Ratings for the Week of July 12 - 16, 2010.

***LINK IF COPYING & PASTING***

Numbers are based on Live+Same Day ratings

Ratings for the week of July 12 - 16, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,956,000 (-126,000/+353,000)
2. B&B 3,195,000 (+48,000/+125,000)
3. AMC 2,485,000 (+37,000/+90,000)
4. GH 2,456,000 (-140,000/+54,000)
5. DAYS 2,395,000 (-209,000/-190,000)
6. ATWT 2,348,000 (+28,000/+139,000)
7. OLTL 2,264,000 (-199,000/-183,000)


HH
1. Y&R 3.4/11 (-.1/same) <- ties low rating (Last time: May 24-28, 2010)
2. B&B 2.2/7 (same/-.1)
3. DAYS 1.8/6 (same/same) <- ties low rating (Last time: July 5-9, 2010)
3. AMC 1.8/5 (same/same)
3. GH 1.8/5 (-.1/same)
6. OLTL 1.7/5 (-.1/-.1)
7. ATWT 1.6/5 (-.1/same) <- ties low rating (Last time: June 14-18, 2010)


Women 18-49 Viewers
1. Y&R 1,139,000 (+60,000/+113,000)
2. GH 768,000 (-84,000/-31,000)
3. B&B 724,000 (+65,000/+57,000)
4. OLTL 626,000 (-93,000/-101,000)
5. AMC 600,000 (-24,000/-87,000)
5. DAYS 600,000 (-64,000/-146,000) <- new low (Previous low: 625,000 for May 10-14, 2010)
7. ATWT 569,000 (+78,000/+19,000)


Women 18-49 Rating
1. Y&R 1.7/11 (+.1/+.2)
2. GH 1.2/7 (-.1/same)
3. B&B 1.1/7 (+.1/+.1)
4. DAYS 0.9/6 (-.1/-.2) <- ties low rating (Last time: May 10-14, 2010)
4. ATWT 0.9/6 (+.2/+.1)
4. AMC 0.9/6 (same/-.1)
4. OLTL 0.9/6 (-.2/-.2) <- ties low rating (Last time: June 28 - July 2, 2010)


Girls 12-17 Viewers
1. Y&R 65,000 (+5,000/+21,000)
2. OLTL 46,000 (-9,000/-16,000)
3. AMC 43,000 (+21,000/+13,000)
3. GH 43,000 (+7,000/-10,000)
5. B&B 35,000 (-2,000/+5,000)
6. DAYS 34,000 (-8,000/-28,000)
6. ATWT 34,000 (+7,000/+10,000)


Women 18-34 Rating
1. Y&R 1.0/7 (-.1/same)
2. GH 0.9/6 (same/-.1)
3. DAYS 0.8/5 (same/-.2)
4. B&B 0.7/5 (same/same)
5. ATWT 0.6/4 (+.2/same)
5. AMC 0.6/4 (same/-.2)
5. OLTL 0.6/4 (-.1/-.3) <- ties low rating (Last time: June 14-18, 2010)


Men 18+ Viewers
1. Y&R 1,045,000 (-58,000/+23,000)
2. B&B 599,000 (-31,000/-34,000)
3. DAYS 490,000 (+13,000/+33,000)
4. AMC 467,000 (+28,000/+5,000)
5. GH 428,000 (+8,000/+23,000)
6. OLTL 347,000 (-33,000/-80,000)
7. ATWT 344,000 (-48,000/-25,000)



Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 1.8/2,466,000
Tuesday: 1.9/2,537,000
Wednesday: 1.8/2,524,000
Thursday: 1.8/2,557,000
Friday: 1.8/2,342,000

ATWT
Monday: 1.8/2,623,000
Tuesday: 1.5/2,136,000
Wednesday: 1.8/2,495,000
Thursday: 1.6/2,436,000
Friday: 1.5/2,053,000

B&B
Monday: 2.4/3,477,000
Tuesday: 2.1/2,911,000
Wednesday: 2.4/3,408,000
Thursday: 2.2/3,251,000
Friday: 2.1/2,926,000

DAYS
Monday: 1.7/2,306,000
Tuesday: 1.7/2,317,000
Wednesday: 1.9/2,605,000
Thursday: 1.7/2,428,000
Friday: 1.7/2,319,000

GH
Monday: 1.8/2,456,000
Tuesday: 1.9/2,552,000
Wednesday: 1.7/2,433,000
Thursday: 1.8/2,385,000
Friday: 1.7/2,452,000

OLTL
Monday: 1.7/2,408,000
Tuesday: 1.6/2,227,000
Wednesday: 1.7/2,335,000
Thursday: 1.6/2,174,000
Friday: 1.7/2,179,000

Y&R
Monday: 3.6/5,210,000
Tuesday: 3.4/5,031,000
Wednesday: 3.4/5,057,000
Thursday: 3.5/5,023,000
Friday: 3.2/4,4461,000


For the SEASON September 21, 2009 through July 18, 2010

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.2
4. GH 2.1
5. AMC 2.0
6. OLTL 1.9
7. ATWT 1.8

Women 18-49 Rating
1. Y&R 1.9
2. GH 1.5
3. DAYS 1.4
4. AMC 1.1
4. B&B 1.1
4. OLTL 1.1
7. ATWT 0.9

Http://www.soapoperanetwork.com

I can't really say I'm surprised, given the state of things. I hope the ratings get a bump next week, though, given how awesome the TnT and Ford bro scenes were. Last week was SOOOO painful with the Charlie/David scenes.

^^^^The Ford bros aren't helping, and neither are the so-called vets. TnT can't save this show unfortunately. At least we can't really blame this on Balsco since they've hardly been on.

Gex turned away enough views over the past months. People don't always come back to a soap when a storyline drives them off. Ratings haven't recovered from last summer, when Gex were the focus. A lot of viewers were ticked off with how Kish was handled, too. If people are ticked off enough with a storyline, they've NOT going to come back and OLTL has turned off a lot of viewers the past couple of years. When I quit GH 6 years ago, nothing GH did could have convinced me to come back, short of rehiring the actor whose storylines were my only reason for watching. Same for AMC - nothing could make me come back. Gex haven't been on much the last few weeks, but for the viewers who were lost weeks ago, they've probably moved on and don't really care anymore. That's what I'm trying to say. OLTL is going to have to work hard to get back viewers who've quit, or to attract new viewers.

James and Starr are getting more recognition that Starr has had in a long 's going to take time to recover from the mess that was created by the Stacey fiasco and with the vets in the storylines they're in, it's really not helping things. i know a LOT of people who are watching ONLY for TnT and will quit will TnT ends or Trevor or Flo leave.

Last in total viewers, great. Maybe when they stop firing talented people who out shine the ones RC keeps trying to "train" us to like things could be better, but it is very hard to lure viewers back. And if they check back in and see the same stuff that caused them to quit, there is no hope.

TSJFan4Ever wrote:Gex turned away enough views over the past months.

The ratings weren't really falling that much when they were on. But now that they are off, it seems like the numbers are dropping. Maybe Balsco isn't what makes people tune out afterall.

What a difference a WEEK makes! OLTL lost 199,000 of its previous weeks gained 276,000. Ouch! The only good news was it still managed to beat out AMC and a crashing DOOL in 18-49 demos.
Since May 3-7, OLTL demos been in 3rd or 4th slot, no matter its losses and that's an amazing consistent trend considering.

Trends noted so far this year:

5 straight weeks of losses (Feb 15-March 19th)
3 straight weeks of gains (March 22-April 9)
4 straight weeks of gains (April 19-May 14 = best streak YTD)
5 straight weeks of losses (June 1-July 2)

2009 Monthly averages:
Jan 2009 2,453,947 808,600
Feb 2009 2,513,750 769,500
Mar 2009 2,691,950 820,000
Apr 2009 2,446,917 748,600
May 2009 2,353,900 780,600Jun 2009 2,531,864 766,500
Jul 2009 2,515,571 745,800
Aug 2009 2,365,400 745,800
Sep 2009 2,477,000 740,400
Oct 2009 2,430,400 741,800
Nov 2009 2,532,750 736,500
Dec 2009 2,430,400 648,400

2010 Monthly averages:
Jan 2010 2,489,000 708,000
Feb 2010 2,599,750 772,000
Mar 2010 2,395,266 716,400
Apr 2010 2,326,818 662,800
May 2010 2,375,000 725,250
Jun 2010 2,300,467 665,600
Jul 2010 2,323,750 655,667

Forgiveness_Man wrote:The ratings weren't really falling that much when they were on. But now that they are off, it seems like the numbers are dropping. Maybe Balsco isn't what makes people tune out afterall.

Actually, that's the numbers don't back that up. ReGi & Sierra Rose were #1 airhogs in March and the ratings declined and declined down to 1.7 week of March 22-26.

They bounced back up to 1.8 for part of April then fell down to 1.7.
May saw some real gains but alas when the TEENS ate this show in June, the ratings plummeted.

July so far a mixed bag, one VERY GOOD week (best one week gain of 2010) followed by a sharp correction. Can OLTL bounce back for 19-23 with five days straight of the twin pregnancy story? That's gotten the most airtime and had the probblem. We'll see...

Pilaring wrote:
Actually, that's the numbers don't back that up. ReGi & Sierra Rose were #1 airhogs in March and the ratings declined and declined down to 1.7 week of March 22-26.

They bounced back up to 1.8 for part of April then fell down to 1.7.
May saw some real gains but alas when the TEENS ate this show in June, the ratings plummeted.

July so far a mixed bag, one VERY GOOD week (best one week gain of 2010) followed by a sharp correction. Can OLTL bounce back for 19-23 with five days straight of the twin pregnancy story? That's gotten the most airtime and had the probblem. We'll see...

They weren't on that much though. The numbers consistently back up that Balsco aren't the ratings killers of the show. It declined that low for one week in March, that hardly says anything to Balsco being the ratings killers. For all the talk of hatred of them, the problem isn't Balsco, and getting rid of them won't do anything to improve the show as recent weeks have shown us.

ITA Pilaring!! Ratings have consistently shown that when Gex are the primary focus, viewers tune out. 1968 was a huge disaster and Gex dominated every single day for days on end. There's a reason why they were backburned after that. TPTB tried it again with Feb sweeps and the results were the same. Feb. sweeps was one of the worst sweeps I've seen in a LONG time. There are other problems with the show, but it seems the more Gex are on, the lower the ratings are.

1. Actually OLTL lost a total of 378,000 viewers posting 5 straight weeks of losses from mid February to 3rd week in March. That's the biggest net loss of last two years I've been tracking. In contrast, June's crash was less, 231,000 viewers net lost.

2. March episode counts from SON prove Rex/Gigi were big time airhogs.

1) Sophia and Audrina Miscione (Sierra Rose Morasco)-------19-----83%------recurring
2) John-Paul Lavoisier (Rex Balsom)-------17-------74%
3) Scott Clifton (Schuyler Joplin)-------16-------70%
3) Bree Williamson (Jessica Brennan/Tess/Bess)--------16-------70%
5) Michael Easton (John McBain)-------15------65%
5) Farah Fath (Gigi Morasco)-------15------65%
5) David Fumero (Cristian Vega)-------15-------65%
Melissa Archer (Natalie Buchanan Banks)-------14------61%
Barbara Garrick (Allison Perkins)-------14------61%------recurring
Ilene Kristen (Roxy Balsom)--------14------61%
Gina Tognoni (Kelly Cramer)-------14-------61%

3. Not blaming Rex/Gigi solely for that 5 big week losing streak but they did have majority of airtime and promos. The Kelly/Todd/Blair promo and airtime was another mess.

4. The Stacy storyline last year bombed, it was horrible and whether rightly or wrongly I think Rex/Gigi took a bit hit for that mess. I think TPTB wisely backburned them and slowed them way down to try to recapture some magic and ease them back onto fans. They are writing them more sympathetic and supporting roles I believe in hopes of launchng them again this fall.

TSJFan4Ever wrote:ITA Pilaring!! Ratings have consistently shown that when Gex are the primary focus, viewers tune out. 1968 was a huge disaster and Gex dominated every single day for days on end. There's a reason why they were backburned after that. TPTB tried it again with Feb sweeps and the results were the same. Feb. sweeps was one of the worst sweeps I've seen in a LONG time. There are other problems with the show, but it seems the more Gex are on, the lower the ratings are.

I love Mitch but he was totally wasted with all that focus spent on Stacy who most viewers hated. We wanted to see Mitch vs Viki and they had like 2 scenes for all the months of his return. It was endless John vs Mitch staring contests. Plus Mitch trying to rape Jessica was such a disgusting plot too. Stacy falling through the ice was bad soap IMO, as was that entire contrived snowstorm.

February sweeps was a success largely b/c of the bad weather on the east coast which caused a major bump in viewership first two weeks. Then bad weather cleared up and 378,000 viewers departed over the next 5 weeks as the Sierra Mist crap gobbled up huge airtime. Few fans cared about Stacy's baby in the first place let alone making her this huge focus of show, stupid writing.

Yeah - the whole Mitch thing was a HUGE disaster. It really hurt Jessica and I don't know if she's recovered. I know I lost any remaining interest I had in her during that time and it hasn't come back. She's become a character I could take or leave at this point but have no interest in anymore. LOL - I missed the staring contest with John and Mitch - John is an automatic FF unless I can't get to the remote fast enough.

I'd forgotten about the snow storms in Feb. That would make sense for ratings but ITA that no one cared about the whole baby mess. What annoyed me was seeing Schuyler, who'd come on as a decent character, sacrificed for Gex and Stacey. I tuned out most of the whole Stacey/Gex mess and actually took a break from OLTL for most of that five weeks.

Pilaring wrote:1. Actually OLTL lost a total of 378,000 viewers posting 5 straight weeks of losses from mid February to 3rd week in March. That's the biggest net loss of last two years I've been tracking. In contrast, June's crash was less, 231,000 viewers net lost.

2. March episode counts from SON prove Rex/Gigi were big time airhogs.

1) Sophia and Audrina Miscione (Sierra Rose Morasco)-------19-----83%------recurring
2) John-Paul Lavoisier (Rex Balsom)-------17-------74%
3) Scott Clifton (Schuyler Joplin)-------16-------70%
3) Bree Williamson (Jessica Brennan/Tess/Bess)--------16-------70%
5) Michael Easton (John McBain)-------15------65%
5) Farah Fath (Gigi Morasco)-------15------65%
5) David Fumero (Cristian Vega)-------15-------65%
Melissa Archer (Natalie Buchanan Banks)-------14------61%
Barbara Garrick (Allison Perkins)-------14------61%------recurring
Ilene Kristen (Roxy Balsom)--------14------61%
Gina Tognoni (Kelly Cramer)-------14-------61%

How were they airhogs? Jess was on more than Gigi, as was Schuyler, and as was John. Christian was on as much as Gigi. A lot of others were on only 1 less episode. You just can't blame Gigi for this. I blame the Schuyler going nuts s/l. In the past, Balsco have not hurt the ratings, and in recent months, their absence hasn't done a dang to help it like many have claimed. Heck, many cannot stand the show now. So again, they can't be blamed cause it just isn't their fault.

That is the blame for these ratings. To me I think fans just tune in to see what's going on with the show. Don't like it and turn it off again.

Lets face it RC sucks as a writer he writes storylines for himself not for the fans. He has destroyed so many characters on this show. He keeps writing woman as victims, weak, dansel in distress that's how he sees woman as.

He writes the males as jerks to their leading ladies opposite of them which is boring. The men are wrong while the woman are saints.

He gets none of the characters at all. Nothing is equal in the storylines, no balance it's always one sided. The characters he protects never get called out on the crap they do. They always get away with it when there wrong.

One sided storylines suck. And to make you feel better FM when the ratings drop on other MB's TSJ gets blamed.

The fans that hate TSJ blame him for the ratings dropping. It never ends they don't blame BF, RC or FV. But TSJ.

Podd Todd, wussy, Tiffiany this is all TSJ fault that's the ratings suck.

So see Rex and Gigi don't get blame all the time.

^^^^I never wanted Todd blamed either. I get pissed when one character/story is blamed unless there is a significant and sharp drop that seems to coincide with it, and that just hasn't happened yet.

But TSJ takes the hit more than any other actor or characters on this show.

But am getting used to now. Like Todd, TSJ gets blame too for everything.

^^^^Nah, I think Gigi gets a lot more heat than Todd does. TSJ gets heat cause people still can't get over RH, or cause they just don't like the things Todd does. I find it hard to believe that any seriously think he's to blame for the ratings decline; I think they just like BSing to slam him.

When he's on top of the list in episode counts. Seen 4 to 5 days a week. Has one promo after another.

And the ratings take an all time hit. TSJ is who the blame goes too. No matter what air time most of the actors get it's still TSJ fault.

Didn't you know TSJ is the one that is going to get show cancel. If OLTL gets cancelled it's because of him.

trevorrules2 wrote:Didn't you know TSJ is the one that is going to get show cancel. If OLTL gets cancelled it's because of him.

I honestly don't see TSJ in all that many promos, at least not as the star of them. I see John in more promos it seems, and he is the one that they made the extended "I'm John McBain, Cop First, Lover Second" for. The only way I see Todd turning off viewers is if they see that all of Llanview is AGAIN out to crucify him for something he either didn't do, was justified in doing, or didn't do as intentionally or sadistically as is claimed of him. I think people are tired of the Llanview vs. Todd show, so then and only then can a valid point for TSJ being OLTL's downfall be made. Aside from that, TSJ seems to bring in the audience.

Forgiveness_Man wrote:I honestly don't see TSJ in all that many promos, at least not as the star of them. I see John in more promos it seems, and he is the one that they made the extended "I'm John McBain, Cop First, Lover Second" for. The only way I see Todd turning off viewers is if they see that all of Llanview is AGAIN out to crucify him for something he either didn't do, was justified in doing, or didn't do as intentionally or sadistically as is claimed of him. I think people are tired of the Llanview vs. Todd show, so then and only then can a valid point for TSJ being OLTL's downfall be made. Aside from that, TSJ seems to bring in the audience.

But to others he's the reason for OLTL's falling ratings and only him.

trevorrules2 wrote:But to others he's the reason for OLTL's falling ratings and only him.

Just like some blame Gigi.

On Brian Frons, Ron Carlivati and Frank Valentini. There the ones that ruined to this show.

^^^^Those 3 are more fitting blames.

Forgiveness_Man wrote:How were they airhogs? Jess was on more than Gigi, as was Schuyler, and as was John. Christian was on as much as Gigi. A lot of others were on only 1 less episode. You just can't blame Gigi for this. I blame the Schuyler going nuts s/l. In the past, Balsco have not hurt the ratings, and in recent months, their absence hasn't done a dang to help it like many have claimed. Heck, many cannot stand the show now. So again, they can't be blamed cause it just isn't their fault.

As I said I don't blame Rex and Gigi solely for those 378,000 viewers lost. I was just pointing out the ratings have tanked when they have been on the front burner, too.