Soap Ratings

Ratings Report for the Week of February 13-17, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,744,000 (-11,000/+100,000)
2. B&B 3,285,000 (-65,000/+494,000)
3. DAYS 2,468,000 (+7,000/-89,000)
4. GH 2,162,000 (-31,000/-346,000) <—– new low (2nd straight week) *

* Previous low: 2,193,000 (February 6-10, 2012)

Households
1. Y&R 3.5/11 (same/+.2)
2. B&B 2.4/8 (-.1/+.4)
3. DAYS 1.8/6 (same/same)
4. GH 1.6/5 (same/-.2) <—— ties low (3rd straight week)

Women 18-49 Viewers
1. Y&R 972,000 (+18,000/+86,000)
2. B&B 740,000 (+18,000/+210,000)
3. GH 527,000 (-72,000/-193,000) <—– new low *
4. DAYS 526,000 (+21,000/-92,000)

* Previous low: 530,000 (January 16-20, 2012)

Women 18-49 Rating
1. Y&R 1.5 (same/+.2)
2. B&B 1.2 (+.1/+.4)
3. GH 0.8 (-.1/-.3) <—— ties low
3. DAYS 0.8 (same/-.1) <—— ties low (4th straight week)

Women 18-34 Rating
1. Y&R 0.7 (+.1/same)
2. B&B 0.5 (same/+.1)
2. DAYS 0.4 (same/-.1) <—— ties low (3rd straight week)
4. GH 0.4 (same/-.3) <—— ties low (2nd straight week)

Men 18+ Viewers
1. Y&R 1,064,000 (-6,000/+16,000)
2. B&B 665,000 (-42,000/+56,000)
3. DAYS 554,000 (+2,000/-67,000)
4. GH 425,000 (+32,000/-44,000)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.5/3,302,000
Tuesday: 2.5/3,440,000
Wednesday: 2.5/3,386,000
Thursday: 2.5/3,232,000
Friday: 2.2/3,064,000

DAYS
Monday: 2.0/2,634,000
Tuesday: 1.7/2,349,000
Wednesday: 1.8/2,501,000
Thursday: 1.8/2,496,000
Friday: 1.7/2,361,000

GH
Monday: 1.7/2,404,000
Tuesday: 1.6/2,115,000
Wednesday: 1.5/2,013,000
Thursday: 1.7/2,165,000
Friday: 1.6/2,114,000

Y&R
Monday: 3.6/4,822,000
Tuesday: 3.5/4,881,000
Wednesday: 3.6/4,803,000
Thursday: 3.5/4,778,000
Friday: 3.2/4,438,000

For the SEASON September 19, 2011 through February 19, 2012

Households
1. Y&R 3.6
2. B&B 2.5
3. DAYS 2.0
4. GH 1.9

Women 18-49 Rating
1. Y&R 1.6
2. DAYS 1.1
2. GH 1.1
4. B&B 1.0

Bye Bye GH!