I used to think it wasn't worth until I saw the new Panasonic 3D at Best Buy two weeks ago. CRAZY. I couldn't keep my eyes off of it, I was watching the TV for like 30 mins. So now, I'm going to get a 3D TV, but I'll wait until the price goes down and they work out some more kinks. And despite what people say, you CAN watch regular shows, not just movies in 3D and it won't throw you off. I actually think it looks great...the picture is CRYSTAL clear. 3D is all about having the option. And I haven't seen a movie yet in 3D that I didn't like...