Ratings Aug 2-6, 2010: OLTL only soap to post gain in 18-49 demos

COURTESY of SON

http://www.soapoperanetwork.com/soaps/ratings/2879-ratings-some-soaps-up-some-soaps-down

Ratings for the week August 2-6, 2010
(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,868,000 (-102,000/+165,000)
2. B&B 3,174,000 (+8,000/-193,000)
3. GH 2,561,000 (-59,000/+119,000)
4. DAYS 2,409,000 (-155,000/-122,000)
5. AMC 2,377,000 (-175,000/-33,000)
6. OLTL 2,365,000 (+34,000/-111,000)
7. ATWT 2,304,000 (+16,000/+78,000)


HH
1. Y&R 3.5/11 (+.1/+.1)
2. B&B 2.2/7 (-.1/-.2)
3. GH 1.9/6 (-.1/same)
4. AMC 1.8/6 (-.1/-.1)
4. DAYS 1.8/6 (same/same) <- ties low rating (5th straight week)
6. OLTL 1.7/6 (-.1/-.2)
7. ATWT 1.6/5 (same/same) <- ties low rating (4th straight week)


Women 18-49 Viewers
1. Y&R 1,113,000 (-17,000/+24,000)
2. GH 810,000 (-16,000/+43,000)
3. B&B 692,000 (-21,000/-57,000)

4. OLTL 688,000 (+60,000/-65,000) ----> OLTL has ranked 3rd or 4th every week but 1 since May 3-7, 2010

5. DAYS 673,000 (-62,000/+24,000)
6. AMC 615,000 (-4,000/-120,000)
7. ATWT 535,000 (-16,000/+3,000)


Women 18-49 Rating
1. Y&R 1.7/11 (same/+.1)
2. GH 1.2/8 (same/same)
3. DAYS 1.0/7 (-.1/same)
3. B&B 1.0/7 (-.1/-.1)
3. OLTL 1.0/7 (same/-.1)
6. AMC 0.9/6 (same/-.2)
7. ATWT 0.8/5 (same/same)


Girls 12-17 Viewers
1. Y&R 63,000 (-7,000/+26,000)
2. GH 60,000 (-3,000/+1,000)
3. ATWT 48,000 (-2,000/+31,000)
3. B&B 48,000 (-5,000/+22,000)
5. OLTL 44,000 (-9,000/-12,000)
6. DAYS 31,000 (+2,000/-24,000)
7. AMC 29,000 (-10,000/+4,000)


Women 18-34 Rating
1. Y&R 1.1/7 (same/+.1)
2. DAYS 0.8/5 (-.1/same)
2. GH 0.8/5 (-.1/same)
4. B&B 0.7/5 (-.1/+.1)
5. OLTL 0.6/4 (same/-.3) <- ties low rating (2nd straight week)
5. AMC 0.6/4 (same/-.3)
7. ATWT 0.5/3 (-.1/+.1)


Men 18+ Viewers
1. Y&R 961,000 (-50,000/-67,000)
2. B&B 584,000 (-10,000/-74,000)
3. AMC 461,000 (-14,000/+17,000)
4. GH 457,000 (-4,000/+108,000)
5. DAYS 453,000 (-78,000/-26,000)
6. OLTL 398,000 (-12,000/+3,000)
7. ATWT 371,000 (-4,000/-27,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 1.8/2,411,000
Tuesday: 1.8/2,425,000
Wednesday: 1.8/2,336,000
Thursday: 1.8/2,436,000
Friday: 1.7/2,274,000

ATWT
Monday: 1.7/2,488,000
Tuesday: 1.7/2,399,000
Wednesday: 1.6/2,280,000
Thursday: 1.6/2,127,000
Friday: 1.6/2,227,000

B&B
Monday: 2.4/3,510,000
Tuesday: 2.3/3,141,000
Wednesday: 2.2/3,137,000
Thursday: 2.1/2,916,000
Friday: 2.2/3,164,000

DAYS
Monday: 1.8/2,380,000
Tuesday: 1.7/2,259,000
Wednesday: 1.9/2,664,000
Thursday: 1.8/2,400,000
Friday: 1.6/2,344,000

GH
Monday: 1.8/2,418,000
Tuesday: 2.0/2,687,000
Wednesday: 1.9/2,725,000
Thursday: 1.9/2,498,000
Friday: 1.8/2,478,000

OLTL
Monday: 1.7/2,298,000
Tuesday: 1.8/2,401,000 - TnT wedding
Wednesday: 1.8/2,493,000
Thursday: 1.7/2,264,000
Friday: 1.7/2,368,000

Y&R
Monday: 3.6/5,153,000
Tuesday: 3.5/4,890,000
Wednesday: 3.5/4,879,000
Thursday: 3.4/4,651,000
Friday: 3.4/4,768,000

OLTL experienced a modest bounce back last week, gaining 34,000 viewers though losing a ratings share point.

Better news, OLTL spiked up all the important 18-49 demo gaining 60,000 viewers and moving back up into 4th slot. This is good news as AMC continue to struggle in this demo remaining in 6th spot.

Trends noted so far this year:
5 straight weeks of losses (Feb 15-March 19th)
3 straight weeks of gains (March 22-April 9)
4 straight weeks of gains (April 19-May 14 = best streak YTD)
5 straight weeks of losses (June 1-July 2)

2009 Monthly averages:
Jan 2009 2,453,947 808,600
Feb 2009 2,513,750 769,500
Mar 2009 2,691,950 820,000
Apr 2009 2,446,917 748,600
May 2009 2,353,900 780,600Jun 2009 2,531,864 766,500
Jul 2009 2,515,571 745,800
Aug 2009 2,365,400 745,800
Sep 2009 2,477,000 740,400
Oct 2009 2,430,400 741,800
Nov 2009 2,532,750 736,500
Dec 2009 2,430,400 648,400

2010 Monthly averages:
Jan 2010 2,489,000 708,000
Feb 2010 2,599,750 772,000
Mar 2010 2,395,266 716,400
Apr 2010 2,326,818 662,800
May 2010 2,375,000 725,250
Jun 2010 2,300,467 665,600
Jul 2010 2,358,524 653,400
Aug 2010 2,365,000 688,000*

Thru 8/6/10

Don't tell some RH fans that.

They believe it was RH photo that brought the ratings up that day.

And Trevor brought the ratings down the following day.

trevorrules2 wrote:Don't tell some RH fans that.

They believe it was RH photo that brought the ratings up that day.

And Trevor brought the ratings down the following day.

Tuesday was TnT wedding and next day there was no TnT wedding night nor Todd. Natalie told John she was pregnant on Wednesday. This RH argument is silly b/c Trevor's been on higher dates than those 2 this summer even.

trevorrules2 wrote:Don't tell some RH fans that.

They believe it was RH photo that brought the ratings up that day.

And Trevor brought the ratings down the following day.

Wow. lol

RH fans are even saying showing his photo cause a buzz, a big buzz.

This is where his fans heads are at right now.

I lol about it but not them their serious.

the ratings are what they are. usually a slight bump or slight decrease in overall or stated demo.