Why or why not?

Absolutely. One of the local radio stations recently changed their format from Smooth Jazz to Top 40. I had no idea....since I never listened to it when it was all jazz, but one day I was driving and saw a billboard that announced the new format, and now that station is the one I listen to. When it comes to buying things, I'm not so sure. If I'm familiar with the product and see it advertised on a billboard, it might put the thought in my head to get it....but if I never heard of that product, then chances are it won't sway me into checking it out.

It can be. I've noticed ads, though it certainly hasn't swayed me toward a product, unless it's from something like a park or something like that, in which case I might check it out.

We must be a smaller town than most because we don't have billboards, so I couldn't say. Though one time we were driving past McDonald's and on their big sign they say 'Oatmeal is here!' and I said 'thanks for the warning, we won't stop in!'

Not that much. The only time I have an interest in them is if I'm traveling & need a place to eat. But I can't say I've ever bought anything or contacted a company as a result from a billboard.

If so, only subtly. I can't recall ever having seen a billboard and immediately wanting what was on it; mostly because I don't stare at them long enough to ponder it.

It can be, but I think it greatly depends on what it is. Like if you're driving on the interstate and there is a billboard advertising the nearest restaurant, hotel or strip joint....then yeah.

Not that often for bill boards.