Jumping the sharkJumping the shark is an idiom, first employed to describe a moment in the evolution of a television show when it begins a decline in quality that is beyond recovery.
In its initial usage, it referred to the point in a television program's history where it has "outlived its freshness" [1] where viewers feel "the writers have run out of ideas" and that "the series has [lost] what made it attractive."[2] These changes were often the result of efforts to revive interest in a show whose audience had begun to decline.[3]
The usage of "jump the shark" has subsequently broadened beyond television, indicating the moment in its evolution when a brand, design, or creative effort moves beyond the essential qualities that initially defined its success, beyond relevance or recovery.
HistoryThe phrase jump the shark comes from a scene in the fifth season premiere episode of the American TV series Happy Days titled "Hollywood: Part 3," written by Fred Fox, Jr.[4], and aired on September 20, 1977. In the episode, the central characters visit Los Angeles, where a water-skiing Fonzie (Henry Winkler), wearing swimming trunks and his leather jacket, jumps over a confined shark, answering a challenge to demonstrate his bravery. The series continued for nearly seven years after that, with a number of changes in cast and situations.
Jon Hein, creator of the now defunct website 'jumptheshark.com' explained the concept as follows: "It's a moment. A defining moment when you know that your favorite television program has reached its peak. That instant that you know from now on...it's all downhill. Some call it the climax. We call it 'Jumping the Shark.' From that moment on, the program will simply never be the same."[5]
http://en.wikipedia.org/wiki/Jumping_the_shark 
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